Customised Anti-attrition Model

Find out the churn or turnover drop probability of your customers

We help you to avoid customer attrition

INFORMA, together with Lead Scoring offers you a customised predictive model, introducing artificial intelligence technology, with which you could reduce customer churn by 30% and clients turnover drop by 25%.

Thanks to artificial intelligence with this predictive model you could:

Anticipate the probability of customer churn and perform actions on these customers to avoid churn.
Estimate the customer's turnover drop so that you can establish more efficient financial, commercial and marketing strategies to avoid these drops in turnover.

Advantages of the Turnover Drop Model

Thanks to this model you could predict the future of your customers and:

Know if a customer will remain active.
Treat differently those customers who are more likely to churn or increase/decrease their turnover.
Know which customers will increase/reduce their purchases in the next year.
Invest more efficiently time and money on customer marketing campaigns.
Know how to retain and increase customer loyalty.

Reduce your customers churn and drops in turnover.

REQUEST A DEMO

How does the anti-attrition model work?

Scoring

The predictive model :

a) Predicts the churn risk of each customer in subscription business models, assigning a churn probability.

b) Predicts the turnover dropping risk assigning a turnover differential to the previous period and classifying customers into 4 segments: High Risk, Moderate Risk, Stable, Growing.

Customisation

The scoring feeds from your own data, increasing its performance.

Plug&Play

The anti-attrition model is a SaaS solution that can be easily integrated into any Marketing Automation, Call-Center or CRM software platform.